Market research

Availability of complete and objective marketing information is one of the key factors determining the success of the company in the market. Every day, CEOs make decisions on which the future of the business depends to varying degrees. Market research allows us to obtain the actual information and reduce the risk in making important decisions.

Types of research
  • Market capacity and dynamics
  • Global and local market processes
  • Development vector and trends
  • Assessing the resources required to enter the market
  • Advantages
  • Promotion channels
  • Sales format
  • Price policy
  • Product range
  • Services
  • Strengths and weaknesses
  • Portrait creation of the target client
  • Conducting focus groups and surveys
  • Drawing up a list of requirements for products and services
  • Search for Contact Points
  • Supply and demand assessment
  • Assessment of consumer properties and their compliance with the target audience
  • Price segments in the market
  • Opportunities for improvement
Promotion of a company or product
  • Analysis of possible promotion channels and their effectiveness
  • Development and implementation of the promotion programme
  • Commercial policy development
  • Development of information and handouts
  • Packaging design development
  • Sales organization (online / offline)
  • Development of sales channels: retail, dealer network
  • General monitoring of the market and indicators (sales, marginality, ROI, etc.).
Developing the Franchise Package
  • Brandbook development
  • Website development
  • Design for social networks
  • Development of a USP (unique selling proposition)
  • Development of a presentation about the company, product, services
  • Advertising
  • Product Packaging
  • Preparation and implementation of the promotion plan
  • Advertising company
  • Outdoor advertising
  • Shooting a company or product video
Media planning and organization of
advertising campaigns
  • Target audience analysis
  • Selection of effective promotion channels
  • Defining the promotion formats for each channel
  • Planning the reach of the target audience
  • Calculation of the budget for each channel
  • Preparation of the schedule and frequency of advertising
  • Implementation of the promotion program
Marketing Consulting
  • Audit of the current state of the company
  • Preparation and approval of the work plan
  • Realization of tasks
  • Conducting working meetings to discuss the work done and future tasks
  • Naming
  • Slogan development
  • Brand identity development (logo and accompanying graphics)
  • Creation of brand image, position determination (positioning concept)
  • Design of labels, bags and other packaging materials
  • Design of advertising and distribution products
Other services (on outsource)
  • Copywriting
  • Creating presentations
  • Market monitoring
  • Development of marketing strategy